Net Ads Nearly Double in Quarter
According to Internet Advertising Bureau (IAB), Internet ads demand has increased.
As a result, net ads has almost doubled for the second quarter this year compared to
1997. This year, the ad revenues has totaled $422.7 million, a 97% increment from
last year. Highest in the series, computer advertisers accounted for 26%, consumer-
related companies has accounted for 24%, and telecommunications advertising
represented 9% of the total. Most popular advertising form is banner ads, which
represent 58%, whereas, sponsorships continue to grow popularity, accounting
37%. The IAB data is configured to be the most accurate figures, which showed the
increment of the nine consecutive quarters.
My reaction to this article is very satisfies, it is true that internet had increased this
Year because a lot of people love to use internet to search information they are easy
And quick to get information or some people use to buy production from the Companie
that had advertising on internet.
I disagree with this article, I don't think it had increased that much. Anywhere, if it
does, it much been business people using to advertising and sell mechandised to
customers online
This article had related to the course, it communication that internet use to
telecommunication with consumer online about advertising product.